Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020, and 86% of professionals prefer to use email when communicating for business purposes Through tools like Hubspot, MailChimp, and Constant Contact, you can create email campaigns that are sent to the right people at the appropriate time. 

Through many marketing automation tools like Hubspot and MailChimp you can,

  • See who is opening and making contact with your emails
  • Notify your contacts when there are events, offers, and promotions that may interest them
  • Send out weekly or monthly newsletters
  • Create more opportunities to sell by sending e-mails that help your customer get more out of your product or service.

 Creating an email campaign takes a lot of work; follow these 6 steps to successfully complete your campaigns.

  1. What template are you going to use? Find a template that fits your current needs. Make sure it is easy to read but also has a unique style that fits your brand.
  2. Who are you reaching out to? If you are reaching out to your customers, you want to make your email as personable as possible. If an email seems as if it is written directly from a real person, you create trust.
  3. Create content. Are you writing to inform or excite your customers? Creating the content is the most difficult aspect of an email campaign. Ask your customer what they want to see via social media, or answer the questions that they ask of you.
  4. Schedule your email to fit the schedules of your customers. You can immediately send out your email campaign or schedule it for a later time. Through Hubspot and MailChimp you can even send out emails that are in recipient’s local time zones.
  5. Send a test email. Before publishing an email campaign, it is most important that you send a test email. Sending a test email ensures that your campaign is working correctly and looks the way you want it to look. Send the email to yourself or staff members to ensure it is fit to your standards. Test all the links in the e-mail and read it over for accuracy before scheduling or sending your full campaign.
  6. Track your results. From the moment you create your campaign through Hubspot, MailChimp, or Constant Contact, you can track and analyze your results. Find out what is working and what is not. Who opens your email, what email gets a better open rate, what impact does time and day have on the click through rates from your e-mail.

After your business has sent out an email campaign, you can continue to track your viewers. Email ties together many other marketing efforts, such as blogging and social. It can be used to promote activities such as live broadcasts on social media. To get more viewers, you can write and publish, on social media, through emails, and blog posts. Being able to understand what content is bringing in the most traffic and new prospects is the advantage of creating email campaigns through tools like Hubspot. Utilize email campaigns for your small business, and continue to attract leads.