Author and retired law professor Joe Kimble published the first in a series of fun books exploring language and wordplay with his Mr. Mouthful series. Marketing Acuity manages school visit marketing, focusing exclusively on e-mail and online advertising / digital marketing to schools in both Joe’s native states of Michigan and Arizona but also now, online, thorough virtual school visits, enabling teachers, media center librarians and public librarians to offer fun, informative and quality programming for their students and patrons. The first book in the series is fun, kids laugh a lot and they learn how a book is written, illustrated and published using the author’s actual handwritten drafts and the illustrator’s initial sketches and designs. The Marketing Acuity team sends personal emails to thousands of teachers and hundreds of schools and has booked sessions during school year in two states. New online virtual visits will bring in even more students, teachers and librarians into the Mr. Mouthful family.