E-commerce site flourishes with SquareSpace, content marketing and SEO
Ann Normandy sewing patterns are exquisitely designed sewing patterns for woven fabrics. Ann Normandy collection wasn’t coming up in search results despite efforts to optimize the site using built in SquareSpace features. The problem was simply with a small but focused collection, there wasn’t enough content to capture the right kind of user search required to boost rankings. Marketing Acuity did a SEO review, which included recommendations to optimize images, update home page copy and content, update product detail information and develop new content. Marketing Acuity worked with the principal designer at Ann Normandy Sewing Patterns to craft a content calendar and the Marketing Acuity team does a series of ‘interview blogs” – where we interview the principal designer and craft informative blog posts that are optimized for search. Click here to view our work more closely.