1. Tailor your content to the wants and needs of the people who are viewing it; as you learn more about your leads, you will be able to better personalize your content and messages to match their specific wants.
  2. Find the keywords your customers used to find your site and search variations of that for other keywords that they would search for; remember to be specific in wording!
  3. Create Calls-to-Actions and landing pages to convert leads.
  4. In order to convert leads, customers must fill out their information. Optimize your form to make the conversion process easy and clear as possible.
  5. Once you have attracted customers to your website, gather their contact information through your landing pages or email. Contact information is valuable and allows you to nurture them to create lifelong customers.
  6. Timing is important; providing content at the right time builds trust and makes your content relevant and useful.
  7. Don’t be afraid to use email. Email is the best way to relay messages to your customers. If your visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer, send out emails with useful and relevant content. This can build their trust and make them more ready to buy.
  8. Keep up with your customers and engage with them through surveys.
  9. Social monitor what your customers questions, comments, links, and dislikes are as they post on your social channels
  10. Keep all your data in one place. This way you can keep all your interactions with your contacts organized and easy to distinguish.

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