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HOW TO USE LIVE VIDEO TO CONNECT WITH YOUR CUSTOMERS

If there is one buzz out there in the social media marketing community this year it’s about live video. We’ve all been using video in marketing for decades – every commercial or infomercial is just one example of how business has used video. What do people watch on Vimeo or YouTube? Cat videos and fail videos. We love to consume video, but we want the unpolished, funny, practical video. Live video? That’s an entirely different animal altogether. It’s not a…

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HOW TO CONSISTENTLY WRITE BLOGS FOR YOUR COMPANY

One thing any inbound marketer will tell you is to write blogs on a variety of topics related to your business, and also, write often. This second part (writing often) is surprisingly what most businesses cite as their biggest problem when it comes to their blogging and marketing schemes. The reason that inbound marketing preaches consistent blogging, is because blogs generate traffic to your website. The more blogs you write, the greater the chance that their Google searches land on…

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GENERATING TRAFFIC TO YOUR WEBSITE USING BLOGS

Blogging helps get visitors to your website. Boom. Now if that is not important enough of a reason for a company to begin posting blogs then we don’t know what is. But in all seriousness, the goal of any business is to make their company and product aware to as many people in their target audience as possible. Blogging happens to be an easy, continuous, and relatively cost free way of helping achieve this goal and is an essential tool for any type…

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HOW TO GENERATE LEADS FOR YOUR RETAIL E-COMMERCE BUSINESS

How content development, lead capture tools, Facebook and Twitter can generate 30 new leads a week for your retail e-commerce store Lead generation tools, plus social media marketing and blogging are a powerful small business and retail e-commerce combination that works for e-commerce retailers. Let’s look at the combination that is working so well for a client that they’re generating more than 30 qualified prospective customers a week, on average, and have boosted sales 500% in one quarter. We’ll first…

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7 WEB AND INTERNET INTELLECTUAL PROPERTY ASSETS AND CREDENTIALS YOUR FIRM MUST OWN

How to keep these web credentials safe and secure! Many clients find themselves in a sticky situation when they begin to update their web site. All of the things they thought they owned – such as their company URL, web site hosting or even their social accounts – are registered or managed by other firms. It gets even trickier when the firm they’re switching from is being less than helpful in the switch to a new web site developer or…

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HOW TO CONDUCT A GREAT PERSONA INTERVIEW

Imagine that you’re in a 5-star hotel in a major international city. You swoop in the door, take a seat at the lobby bar, order up a cappucino, whip out your favorite Caran D’ache pen and a Moleskine journal. Just then, from across the room, you see him, the hottest actor of the year. He’s making his way toward you and just as he leans in to slide out a chair opposite, he flashes a smile that lights up the lobby…

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HOW TO SET UP, NURTURE AND GROW AN ENGAGING FACEBOOK GROUP

Facebook has grown into the largest online community in the world, in part, because it has fostered the ability for people to have private discussions within a larger online space. No other social media platform has the privacy controls Facebook has. And it’s propelling growth of the network, even among returning Generation Z who had been flocking to other social tools. Facebook is, for many businesses, a conundrum. Customers are there, but Facebook rarely shows brand posts to them any…

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7 STEPS TO CRAFTING A GREAT STORY (BY A 9-YEAR OLD STORYTELLER)

Content is cheap. Data is Cheap. Storytelling and Strategy are the big winners –Scott Monty, SEO Consultant to Fortune 500 Companies If content is cheap and storytelling is the big winner, how do we, as marketers, tell stories, instead of just producing mere content? We all learn the art of storytelling as children. Today’s blog post, on Take Your Child to Work Day, is authored by 9-year old Eyrin Siegle   The process of story writing First you need to think…

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THE MARKETER’S GUIDE TO BASIC GRAPHIC DESIGN TOOLS

By Ray Hidalgo When it comes to using graphic design, a lot of conventional marketers fall short on artistic ability. “How do I create an infographic?” they may ask. Thankfully, the internet has plenty of user-friendly software that is readily available to any user regardless of their skill level or budget. In lieu of an era that is increasingly championing visual web content, taking advantage of the following programs will prove essential for any digital marketers looking to make a…

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HOW DO I GET MY SITE RANKED HIGHER FOR MY KEYWORDS?

We get this question more often than almost any other: How do I boost my search engine rankings for my specific keywords search terms? Or: why is this particular keyword search string on page 10 of Google search? The simple answer is you’ll be found for the things you write and publish regularly. And whether you’re in the medical products field, such as software or hardware for medical applications, or you’re a dog trainer with a unique approach to handling wily…

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517.402.8500 Mobile
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ann@marketingacuity.com
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