Marketing Planning

If you can see your business goals, it will be easier to achieve them In 2016, I cut out and taped a magazine spread from AAA Living magazine to my home office door. Which, after the laughter dies down a bit, I’ll explain. The photo is of a 38-ish-foot sailboat sailing over crystal clear blue waters. You can see the shadow of the boat on the sand UNDER the water. It’s a magical thing. The title of the article is…

What I learned coaching startups in emerging markets (and how it applies to startups here in the United States) by Ann Siegle I mentored three startup companies in the former Soviet Republic of Georgia in 2018 and early 2019. Our team, headed by a longtime international development  & venture capitalist was comprised of 17 members. Some, like me, coached multiple startups enrolled in the program, and most had expertise in diverse areas of business, from high tech to bioengineering to…