Platforms, tech and creative ideas to build your brick and mortar art + sewing + craft business online store If you’ve been putting off that online store, you’re realizing that being online is a really smart idea. In the best of times, it creates a second channel, open 24/7 that anyone, anywhere can access. But the onerous task of tallying inventory, taking photos and managing a digital + physical store is probably what made you avoid it in the first…
Tools, tech, plan for associations and conferences that need to get online, and FAST Hosting a conference this spring and early summer? Worried about what you’re going to do now that everyone is quarantined? You have great options that can not only get you back in business, but will add increased revenue for your association for years to come. You’ll need three things: A dedicated membership system on your website that allows for your members to log in to access…
Pandemic-proof your business online, and switch up trade shows and in-person events It’s here. We’re already going virtual in our community. 17 fast tips to get your business online and maximize connection with your customers at this challenging time. Online retailers: You’ll weather this much easier! But you can also maximize people staying home by ramping up your social efforts. Building community and connectedness online in groups, videos and online courses is the way to both serve your customer and…
Using social media to promote your products is growing more essential each and every day. It’d be a fair question to ask yourself, how is my display of products better than anyone else’s? If you’re looking to stand out, you need to learn to light your products for Instagram. While product color, the background of your image, and even the quality of your camera all play vital roles in the relative attractiveness of your photos – lighting is even more…
Can you grow without growing big? Entrepreneurial definitions of success are not one-size-fits-all, contrary to popular belief. Pick up any business magazine and note headlines touting the “grow big” philosophy. The popular business model is the startup with a lot of debt, creative office space with foosball tables, and a bunch of recent graduates running around in hoodies. The more typical small business operates a single location, with the owner at the helm. Growth is bootstrapped using credit cards, business…
Blog posts are the backbone of many online websites and the primary source of content when people are searching for information on the web. There can be many different factors that make up a blog post, but if you follow our checklist, there’s a much higher chance you’ll compose a successful blog post. 1. The most important component of any blog post is the content itself. Which is why our first tip being that blog posts should never be about…
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. An Instagram landing page helps you direct and convert visitors from Instagram to content and conversions on your website. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to…
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. Instagram landing pages direct prospective customers to your WordPress website from Instagram. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to live, so to speak. The idea is…
Planning marketing activities using Google Calendar makes smart sense. You can also collaborate with others by adding them. This quick video tip includes a how to create a collaborative Google calendar to plan marketing events. Why plan marketing activities on a calendar? Most people have way too much on their to-do list to get it all done. Putting it on a calendar, forces you to be realistic about what you can get done – and it also keeps you on…
