Marketing Acuity

WordPress is an easy to use web site platform called a content management system or CMS. WordPress has evolved from a blogging platform to become a sophisticated system for managing web sites, complete with a library of thousands of third-party plugins that extend the system to encompass almost any feature you might need. From commerce to event registration to membership management to crowd fundraising platforms, WordPress can handle it all. One of the first things you’ll need to is put…

Learn how to create a custom SquareSpace product page – it’s easy! SquareSpace is an easy-to-use web site platform that has integrated commerce and a unique interface for editing. SquareSpace does offer a basic product grid with it’s interface, but most clients wish to customize the product page with more than just a product grid and a clickable category listing. In this video, we show you how to create a custom product page using Summary Blocks.   SquareSpace Custom Product…

Live video for small business owners is key for developing a personal relationship with your customers. Live video, on Facebook, Instagram or Twitter, offers you the chance to speak nearly real-time with your customers through their comments and likes, but also allows you to take them behind the scenes. Customers love this! We take our clients’ customers behind the scenes all the time in live video, and for one client, we’ve developed a regular, weekly broadcast that their customers have…

How Video Blogs Increase Traffic For E-Commerce Video is one of the most effective, yet underutilized tools to increase traffic for e-commerce businesses. There are a lot of different ways to incorporate video into your marketing strategy, and it makes developing and sharing content easier. Traffic is the most important metric for an e-commerce business. It leads to more sales, awareness of your brand, and better web optimization. You want to be doing everything in your power and utilize as…

Planning live social media events at a trade show, conference or workshop: Planning out a weekly social media calendar is a fairly easy task (blog link to social calendar/landing page) that involves crafting messages and scheduling them on your social platform accounts. Covering an event such as a trade show, conference or workshop takes some prior planning, and fancy footwork on the ground. We planned five days of coverage of a client’s annual conference in Miami. The resort property’s conference…

Tailor your content to the wants and needs of the people who are viewing it; as you learn more about your leads, you will be able to better personalize your content and messages to match their specific wants. Find the keywords your customers used to find your site and search variations of that for other keywords that they would search for; remember to be specific in wording! Create Calls-to-Actions and landing pages to convert leads. In order to convert leads,…

Do you know how to select the best Keywords for your business website? Keywords are the words typed into search engines. They are the topics that searchers are trying to learn more about. In order to attract those customers, you need to do research on what keywords relate to your business, and find the keywords that searchers will use to find your page. How to do Keyword research: Make a list of keywords your buyer personas would search for; determine…

While social media only accounts for a minor percentage of total retail sales, it has a major influence on customer’s buying and shopping behavior. Online retailers have a big advantage when using social media to market because consumers are now spending more time in front of their messages!  Through tools like Hubspot you can utilize social media to your online businesses advantage. Track your results and know what is working to bring in customers Know the right keywords to use…

Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020, and 86% of professionals prefer to use email when communicating for business purposes Through tools like Hubspot, MailChimp, and Constant Contact, you can create email campaigns that are sent to the right people at the appropriate time.  Through many marketing…