Marketing Acuity

Do you want a super simple five-minute registration setup for one event or a few events? Ann recently deployed a super simple system using one professional version of a popular and well-developed WordPress plugin WP Forms for a dog training company in Lansing, MI. Janet Smith Dog Training – Janet (a well-known and well loved dog trainer in Lansing) needed a super simple registration system for her WordPress site. Janet wanted it to be easy for her to administer and…

I recommend that you take a day off to get out in nature and dream about what you want your business to be this holiday/new year. What Would Your Life Look Like IF: WWYLLLI (wiley) is a great way to jumpstart the thought process. I want you to think beyond your business growth and think about how it impacts your life (both positively and negatively).  In fact, I might argue growth isn’t what you want. Hang with me here.  WWYLLLI…

As an entrepreneur, do you journal? Whether you choose personal or professional journaling, or a hybrid, here’s the entrepreneur’s guide to journaling. I’ve journaled for over forty years. In the beginning, it was Dear Diary with big loopy letters, for a long time, it was narrow scratch with intensity as I built the business I thought I wanted. Then, journaling became the respite FROM the business. Now, as a hybrid, I both journal for business and personal (although not in…

I have a small collection of how-to WordPress tutorials on YouTube. I’m about to split of my YouTube channel into marketing/web and sewing / craft. Why? Because my sewing/craft reviews and tutorials get WAY more views than my marketing/web ones and as I am growing my channel to monetarization status, I need to move these videos on to another channel. I primarily use those for client reference, for after online training. These are basic WordPress tutorials, suitable for the new…

I have the best job in the world. I get to work with YOU! And I’m speaking directly to “you” – the clients that I have (primarily) but also the clients like them that I don’t yet have. Let me explain, I’ve spent 30+ years as a graphic and web designer/developer and marketer. I owned a marketing agency for decades. I own a web design agency and two e-commerce businesses now, and I love my job. Love it. This is…

In a world with AI generated images and written content, are blogs even valid? The consensus among marketers in a select audience of high level marketers is that yes, there’s still room for blogs…for a while. We all know that Google has long harvested content to put as the top search result. AI will only deepen this because AI searches content –  yours, mine, everyone’s, produces a document and Google finds this and indexes it. Right now, it’s demoting that…

Becoming an authentic entrepreneur is something that took me almost 3 decades in business to focus on. I spent decades chasing projects that were not suited for me, in the effort to measure up to society’s ideal business success model. Maybe you’re here too! Let’s dive into being an authentic entrepreneur and three key lessons you have to ask yourself. Authentic entrepreneur or authentic entrepreneurship is focusing on what you’re good at and where you can help others. A sweet…

What am I working on this summer? Your website! At first I typed webstie and that sounds like bestie website and I’m going with it. I’m working on your webstie, bestie! It’s been a busy summer of websites. I relaunched Touchstone Distributing, a DeWitt, MI based manufacturer of high quality ceramic interpretive jewelry and pendants. I first designed the Touchstone websites back in 2015, and Paul, the owner is back, with two new people – husband and wife Amy and…