Marketing Acuity

I have a small collection of how-to WordPress tutorials on YouTube. I’m about to split of my YouTube channel into marketing/web and sewing / craft. Why? Because my sewing/craft reviews and tutorials get WAY more views than my marketing/web ones and as I am growing my channel to monetarization status, I need to move these videos on to another channel. I primarily use those for client reference, for after online training. These are basic WordPress tutorials, suitable for the new…

I have the best job in the world. I get to work with YOU! And I’m speaking directly to “you” – the clients that I have (primarily) but also the clients like them that I don’t yet have. Let me explain, I’ve spent 30+ years as a graphic and web designer/developer and marketer. I owned a marketing agency for decades. I own a web design agency and two e-commerce businesses now, and I love my job. Love it. This is…

In a world with AI generated images and written content, are blogs even valid? The consensus among marketers in a select audience of high level marketers is that yes, there’s still room for blogs…for a while. We all know that Google has long harvested content to put as the top search result. AI will only deepen this because AI searches content –  yours, mine, everyone’s, produces a document and Google finds this and indexes it. Right now, it’s demoting that…

Becoming an authentic entrepreneur is something that took me almost 3 decades in business to focus on. I spent decades chasing projects that were not suited for me, in the effort to measure up to society’s ideal business success model. Maybe you’re here too! Let’s dive into being an authentic entrepreneur and three key lessons you have to ask yourself. Authentic entrepreneur or authentic entrepreneurship is focusing on what you’re good at and where you can help others. A sweet…

What am I working on this summer? Your website! At first I typed webstie and that sounds like bestie website and I’m going with it. I’m working on your webstie, bestie! It’s been a busy summer of websites. I relaunched Touchstone Distributing, a DeWitt, MI based manufacturer of high quality ceramic interpretive jewelry and pendants. I first designed the Touchstone websites back in 2015, and Paul, the owner is back, with two new people – husband and wife Amy and…

You’ve heard of the “Lazy Girl Job” phenomenon on Tik Tok? Women (young) who have done an about face on the Lean In movement and said “you know what? I’ll take a 9-5 job and have a life too”. Why I hate this Lazy Girl Job motto: It’s simply that it’s not lazy to work a 9-5 job and get paid for it. It’s not. In my 20s I was working 9-6 or 9-9 or 9-whenever and I never got…

Clients are asking me over and over “is AI the answer for content creation?” “What about Chat GPT?” And I’ll say yes and no. In the short run, if you struggle to create a draft of anything that resembles good content, yes, it’s a starting point. Many clients don’t have the time or the skillset, not to mention the love, of writing long form content. Google rewards long form content (presently) because it’s seen as “more authentic”. With AI though,…

Do you want to know how and why to deploy chat on your website? If you sell products or services, having live chat on your website can be an EASY and effective way to engage customers right as they are on your website, and convert them to paying customers. We review some FREE chat tools that are easy to deploy. First off, should you offer chat? Chat is good if you know people will have questions about your product or…