I’m eating tacos and drinking a craft margarita in the ocean. My legs are in the sea, I’m sitting on a stool, legs dangling over 25-feet of crystal-clear teal ocean, bellied up to a wooden counter attached to the side of a floating taco bar. Behind me, a soft platform is home to a half-dozen other guests, also drinking tropical drinks and relaxing in the sun. How I got to this taco bar, spent $145 on the two-hour experience (including…
Blogging can be incredibly valuable to your business for a variety of reasons. It’s an opportunity to share your story or give customers the information they may be searching for. Blogging is what makes your business unique. If you’re debating on starting a blog, think no more. These are 10 reasons a blog is a must-have for your business. Establish Authority Writing about important topics that are relevant to your audience gives you credibility. It starts the process of building…
What should you charge? What CAN you charge? Creating a winning pricing strategy is one of the fundamentals of marketing. It is, after all, one of the 4 P’s of marketing; product, price, place and promotion. Let’s break down what pricing strategy might entail: Evaluate your costs and determine your base price Consider competitors’ pricing and your unique position in the marketplace Test out your price strategies by talking with customers and prospects Test out freemium strategies if your business…
A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. Can you dominate search results with content you created? Absolutely. There are simple and powerful ways to gain visibility for your business in search results, while simultaneously improving other related marketing efforts. It’s no secret that the SEO industry is constantly changing and making updates. It can be difficult to keep up and you may feel like you’re falling behind.…
If you are new to online marketing, getting a jump start on what to do and what NOT to do is key to making online marketing work. Anyone who’s tried something new understands it’s not going to be perfect and you’re going to make mistakes. Especially in an endeavor as big as online marketing. Online marketing is exciting because there are so many opportunities to develop and grow your business. But, it can become overwhelming and make you feel uneasy…
When it comes to purchasing a product or service, customers want to see exactly what they’re getting. Nothing tells the story quite like an engaging video. Video marketing has the power to lure in potential customers unlike any other form of marketing. Maximize your marketing reach and grow sales with video marketing. The statistics on video marketing speak for themselves. Hubspot found that 78 percent of people watch online videos every week and 55 percent watch them daily. Next to…
Your business’s brand is made up of the image and identity. Image is how others see your business and the practices. Identity is the actual reality of your business and why you do it. In an ideal world, every business would have a paralleled image and identity, but it can be challenging for the average small business owner to achieve this due to limited resources. Here are a few things that you can do to better optimize your brand’s presence with your…
Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This occurs when customers build an association with your brand. Brand awareness encompasses more than just your products or services. You can build awareness around your logo, culture, name, or values. Businesses are constantly looking for new competitive advantages and ways…
Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…
