Staying organized with your marketing is probably one of the most important things about marketing. The first step to achieving your business goals is by organizing them. For example, you might want to increase monthly sales or capture more email…
Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be…
Engaging content is the core of success when you are building your business. It increases brand awareness, encourages consumer engagement, and will move your website to the top of Google. So, how can you make all this possible? A content…
One of our followers responded to our email asking “what’s your biggest marketing challenge” with this: “how can I be sure I’m not bothering my followers too much with my marketing?” Let’s dispel a few myths: you are intruding on…
Managing memberships for your association is one of your association’s critical functions. How and where should you manage member data in a world where your website is the hub of operations for your association? Online or offline? That’s the big…
My favorite local social media feed is a Facebook feed from a thrift store that is aligned with a Christian mission movement in our town. The store, called City Rescue Mission Upscale Thrift posts on Facebook several times a day,…
Why businesses need a website not just social media You shouldn’t rely entirely on social media platforms to build your business. This is a cautionary tale for entrepreneurs who are new to the game. If you’ve only ever known the…
Optimizing your website to generate leads is an absolute must. When you’ve invested a lot of effort to get a prospective customer from social media to your website, you want to be sure to capture their email and contact information.…
I’m eating tacos and drinking a craft margarita in the ocean. My legs are in the sea, I’m sitting on a stool, legs dangling over 25-feet of crystal-clear teal ocean, bellied up to a wooden counter attached to the side…