Blogging can be incredibly valuable to your business for a variety of reasons. It’s an opportunity to share your story or give customers the information they may be searching for. Blogging is what makes your business unique. If you’re debating…
What should you charge? What CAN you charge? Creating a winning pricing strategy is one of the fundamentals of marketing. It is, after all, one of the 4 P’s of marketing; product, price, place and promotion. Let’s break down what…
A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. Can you dominate search results with content you created? Absolutely. There are simple and powerful ways to gain visibility for…
If you are new to online marketing, getting a jump start on what to do and what NOT to do is key to making online marketing work. Anyone who’s tried something new understands it’s not going to be perfect and…
When it comes to purchasing a product or service, customers want to see exactly what they’re getting. Nothing tells the story quite like an engaging video. Video marketing has the power to lure in potential customers unlike any other form…
Your business’s brand is made up of the image and identity. Image is how others see your business and the practices. Identity is the actual reality of your business and why you do it. In an ideal world, every business would have…
Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This…
Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation…
E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going…