E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going…
The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell…
Expert Interviews Expert interviews are a great source of content for many different reasons. Experts offer information that will be valuable to your audience. You can direct questions that are relevant to your niche. For example, you can ask about…
Content marketing one of the most relevant digital marketing strategies. Experienced content producers understand the value this tactic brings to improving customer relationships and increasing engagement. Establish Your Goals Start with an agenda that outlines everything you hope to accomplish.…
The Fundamentals of Target Marketing Just because you build it, doesn’t mean they will come. The purpose of target marketing is to analyze and understand prospective customers. The best way to do this is research their interests, hobbies and needs.…
The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she…
I was on vacation recently with my family. My spouse, who receives alerts for payments into one of our businesses noted during our trip that sales had slowed for one client. This client and I have a revenue-sharing arrangement rather…
The Current State of Social Media Being able to spread information and post our opinions almost instantly has revolutionized the “word-of-mouth” marketing strategy. It has allowed businesses small and large to expand their reach to surprising levels. Businesses do face…
Have you ever wanted to interview an influencer in your industry but don’t know where to start? Look no further! It can be an intimidating process and we are here to make it a little easier. Here are Marketing Acuity’s…