The introvert’s guide to live video Most small business owners are good at their thing – whatever they do – and they gravitate to that based on their personality (in many ways). So what do you do if you’re an…
Instagram Business profiles made their debut in 2016 and since then business owners have been questioning whether or not they should make the jump. It’s an important decision- you’ve put a lot of time and effort into your social presence!…
The most effective social media platform for your business is…entirely dependent on the kind of business you have! There are a lot of sexy social media marketing ad headlines out there about selecting the most effective social media platform for…
As social media becomes more and more integrated into our businesses, the question if websites are still necessary is being asked more often. Should you drop your website for a free Facebook page? No, you absolutely shouldn’t. There is an…
You’ve started a business or organization, gone through the hard part, and laid the foundation, but now you have to do something even harder in the eyes of most business owners- you’ve got to promote it. Promoting your business entails…
In short, yes, the new Facebook algorithm is hurting your business. It’s going to hurt if your business depends exclusively on Facebook . Based on recent metrics, the algorithm is influencing post reach and engagement across the board. But is…
It’s 2018 and smart marketers have been developing content for blogs for more than a decade. Is it too late? Should your business start a blog? Yes! Your audience is still hungry for solutions, and your blog can serve as…
Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and…
You’re ready to amp up your business with marketing. You’re ready to handle those leads, demos and sales. But you know you and your team cannot do it yourselves. What can you expect when working with a marketing consultant? Marketing…