Marketing Acuity

You’ve got a podcast! Great! Now, how do you set up a podcast on your WordPress website?  We will profile a client, Michigan Safety Conference, how we deployed their podcast to their website. They are a professional organization dedicated to the business of safety in Michigan’s pubic safety, manufacturing and construction industries.  They host a series of industry professionsls to talk safety in these industries on a bi-weekly basis. Our client wanted to set up the podcasts so they were…

Your business succeeds when customers find and visit you! Whether that be online or in person, your business has to be found to sell whatever it is you sell. Search engine optimization, or SEO, is a critical component of being found. There are hundreds of forces that affect SEO, but there are also some great tools to help you. In this blog, we share our best SEO tools for small businesses and how they can help you. SEO really starts…

Just about everyone from your tech savvy kids, to your less tech savvy parents are on a social media platform of some sort. Even you, a business owner, take part in the daily ritual of scrolling through your feed and seeing what your customers and competition are up to. In this post, we show you how to create an effective and aesthetically pleasing social media feed for your business In the past, we have discussed the importance of maintaining a…

The pandemic has accelerated business change, and  marketing and technology evolution is creating new opportunities for entrepreneurs in businesses of all sizes. Let’s start with new business formation: it has never been easier to start a business online (and also never been more competitive to do so!) You can form your business with your state licensing agency online, you can set up an e-commerce website, and you can form your social media and marketing channels all from your home office…

Designing a website is a daunting task that many people view as a job for web designers and tech gurus. However, over the last decade the web design industry has taken a massive pivot by empowering the average business owner with the ability to build their own website. Two of the companies are the forefront of this movement are Wix and Squarespace. Both are user-friendly web design tools that feature various qualities that make them both sleek and accessible, but…

Building landing pages to convert prospects is one of the best investments you can make on your website. So, how about some landing page building 101? Let’s go! First  off, let’s define landing page. Some people call a home page a landing page (it’s not) or any page on the website (also not a landing page). A landing page has one specific task – it’s to get a customer to convert on something on your website. In theory if someone…

If you’re in business online, you’ll want to focus on how to continually grow your e-commerce website. It’s easy to “set it and forget it” but making regular updates to your e-commerce website aimed at growth will keep the orders coming in. We’ll organize this into three areas, product planning (designing new products, ordering new products to sell) growing your email list and updating your home and product pages regularly.  Grow your products: The first one, product planning is a…

You’ve created your first Woo Commerce shop! Congratulations! That shop page for Woo Commerce is pretty basic – a 3-column grid with your products organized in a few ways. Here’s how to create a custom product page using WordPress + WooCommerce. Your custom product page can be ANY page on your site – and if you’ve migrated from a PayPal button on a WordPress page, or have another page for commerce, start with that page. Your existing search authority will…

Storytelling and video are two key practices you can use to up your marketing game. What many people don’t realize is that when you marry storytelling and video you can create a marketing tool with a big reach and bigger results. One of the most unique and engaging pieces of content you can put out for your own business is video content. We have talked about videos in many past blogs such as: Small Business Guide to Video Marketing Streaming…