7 SIGNS YOUR MARKETING PLAN IS OUT OF DATE
How do you tell if your marketing strategy or tactical plan is out of date? 1. You don’t have a plan. The first problem with any plan is having one in the first place. Plans can change, and should change often. It’s important to have one so you don’t succumb to the small business peril of “machine-gun marketing”. Machine gun marketing is firing marketing at every target that comes up – whether it be a random phone call from a vendor selling…