Marketing Acuity

Whether you design your own sewing patterns, sew your own gifts for sale, or sell fabric and notions online or in a brick-mortar store, it is a great way to share your creative talents with the world, and bring joy to sewists worldwide while bringing in income.  The basics of starting any business are grounded in solid marketing and customer fundamentals. Ask yourself: Does the world need what I’m offering? If you’re starting a business sewing patterns, or fabric, you…

Whether you design your own knitting patterns, dye your own yarn, design your own sewing patterns, sew your own gifts for sale, craft your own jewelry or pottery or artwork, starting an art/craft business is a great way to share your creative talents with the world, while bringing in income.  The basics of starting any business are grounded in solid marketing and customer fundamentals. Ask yourself: Does the world need what I’m offering? If you’re starting a business selling yarn,…

If you run an e-commerce business, you have enough data right now to do a local popup  experience with a retailer or on your own. What is the key to a successful local experience? Knowing where your customers are, what they buy and how to reach them. Armed with this data, you can tailor a local experience for your online customers, and work with either a local retailer partner, or host your own pop up experience. What is a pop up…

E-Commerce is on a roll right now. With COVID-19 cases on the upswing and no definite end in sight, many businesses – both small and large – are turning to online shops to sell their products. A lot of big companies have the budget to rent out studio space and pay a professional photographer in order to make their products look as appealing as possible. Small businesses might feel that they lack the resources to have outstanding product photography. We’re…

A guide for creative designers & health and wellness coaches You have an amazing Instagram presence. Your feed is visually cohesive, your stories are fun and engaging. But you’re not converting people to your website where they can buy from you! Without conversions, your Instagram account is simply providing free entertainment – and you’re burning out with the content-creation work. That’s no fun, and it isn’t growing your business.  Converting Instagram followers to your landing page is both about the underpinning…

I attended a lengthy session at an international conference put on by a well-known speaker who spent 1.5 hours telling us all the technical ins and outs of content optimization using various metrics and tactics. His entire program can be boiled down to this: create offers designed for and matched to your MOST SEARCHED pieces of content.  Not to take away the amazing data-driven presentation, blasted through 90 slides in a room of 300 people (it was great), but most entrepreneurs…

Several months ago, we carried out a study by examining the email deliverability of two very popular email services; HubSpot and Constant Contact. You can read that blog here where we broke down the data we found and what pros and cons each program offers. Fast forward a few months and we are now presenting you with updated data from our study where we sent numerous emails using both services and can now provide even more accurate data. Here is the…

Improve email deliverability to your customers by adjusting your DKIM and SPF records at your Domain  and hosting providers. The tech secret of email deliverability is that a few settings can dramatically improve your chances of your email landing into your customer’s inbox. 2024 update: Google’s Gmail will require your business have DMARC (not just DKIM and SPF) in place to deliver email to your customer’s inboxes who have gmail addresses. This is huge! Two (fairly simple but slightly scary…

Creating a streamable video channel for your business We all love video. Every one of us has spent time streaming content from Netflix, Amazon and YouTube. Creating entertaining, informative, streamable content for your small business is not only easier but also more important than ever before. Our small business guide to video marketing is designed to teach you the basics so you can learn to set up your own streaming channel on YouTube. From giving your customers content to absorb…