How to evaluate a landing page, ad or billboard in 3 seconds or less! The effectiveness of your marketing communications all depends on how effectively the message is being communicated. As marketers, we all know this. So why is it…
Old > New In this four-part series Web Site Development Strategy, we are going to focus on four key areas: web site redesign planning, content planning and mapping (including a handy content development checklist), SEO and inbound marketing planning worksheets,…
Measuring marketing effectiveness has always been somewhat of a fuzzy math problem. I hate fuzzy math. As a fairly analytical marketer, I love the numbers. We once decided what job my husband should take – which would have radically changed…
Optimizing your web site for search engines is a smart idea that most business owners have at least heard about. But most businesses go down a rabbit hole of search engine optimization voodoo by thinking that your site needs to…
Many clients are asking us what is inbound marketing thing we keep talking about? Just google inbound marketing, and after you see there are 5,310,000 results (the first couple thousand related to industry leader HubSpot – Spoke8 Marketing is a…
How do you tell if your marketing strategy or tactical plan is out of date? 1. You don’t have a plan. The first problem with any plan is having one in the first place. Plans can change, and should change often. It’s…
Today’s business challenge: how to manage social media marketing and working with social media agencies. For years, industry pros have been singing the praises of social media. However, even the best social media “experts” end up sorting through junk retweets and…
What happens if you stop developing content on your web site? What happens to traffic to your business web site? In a Russian-roulette-style marketing experiment, we’ll see exactly what happened with a client’s case. In August, this client blogged two or three times a week,…
Effective internet marketing. What does that really mean? What if all of your online activities were aligned to create not just traffic, but leads? What if all of your internet marketing activities drove prospects to your web site (your hub…