By Ray Hidalgo When it comes to using graphic design, a lot of conventional marketers fall short on artistic ability. “How do I create an infographic?” they may ask. Thankfully, the internet has plenty of user-friendly software that is readily…
We get this question more often than almost any other: How do I boost my search engine rankings for my specific keywords search terms? Or: why is this particular keyword search string on page 10 of Google search? The simple…
Pin it! In the social marketing world, a new player (just a little over two years old, and just opened up from invitation only) is making waves. Using these new tools, your online retailing business can get a boost from…
Social media engagement, defined as how many people like, share and comment on social media posts, is a metric that we’ve accepted as a gold standard in marketing. But what if we could start to see the power of social…
Social media continues to evolve, new players are emerging and we see many of our entrepreneurs still not sure how to maximize their return on (time) investment for their businesses. In this edition of Marketing At Work, we will explore…
Social media agencies – typically an ad agency or digital marketing agency with social media certified staff – are a new breed of agency that is focusing in on all aspects of social media marketing. Beyond Twitter and Facebook, social…
Want to increase traffic to your web site? Write a company blog. But, don’t just blog about any thought that pops into your head. Purposefully craft blogs on topics your customers are searching for and traffic will skyrocket! We have two client examples today of Michigan…
Starting January 1st, 2015 , Facebook’s algorithm – which determines what posts get shown to users – will be rewarding less promotional, more valuable content posts. Guess what, so are the actual humans participating on social media! Including you. By now, many…
Email marketing is still one of the most viable and successful business tools out there. Whether business to consumer or business to business, email still drives a lot of our commerce. Email has matured, but some companies have not matured…