Taking photos for your new or upgraded web site or social media marketing sites is one of the most common questions clients ask us. Where do we get photos? Stock photos seem so, well, stock. Our business is not very photogenic.…
You’ve been charged with (or determined on your own) to manage your organization’s social media strategy. Seems simple right? Set up a few accounts, start posting, see results. But that’s precisely what will derail your company’s social media success right…
Let’s explore how to evaluate and change a WordPress theme If you have worked with WordPress even a little, you know that each site can look dramatically different by just a switch of themes. In fact, there are so many…
Online retailing has seen big changes in the last 10 years. First came social media, then mobile commerce. But before it all, we had e-mail, which is still the internet’s killer app, delivering targeted customers to your site with regularity.…
Trello is especially suited for managing digital marketing calendars because of this card flexibility. Trello’s based in Kanban style of project management (think sticky notes on a whiteboard.) We like the Trello card and board interface, and it’s ability to…
A quick overview of how to get more association members and boost conference attendance using inbound marketing. Inbound marketing is the methodology that more and more corporate marketing departments are deploying. When someone searches online, looking for an answer to their…
Two great opening questions to really connect with your B2B customers The persona interview – interviewing an existing customer to create a profile of what they (and prospects that look like them) want from your business and your marketing – is critical for…
Once upon a time, doctors, nurses, clinics, and hospitals had to settle for whiskey and cauterization for the latest in sterilization. Thankfully, things are different and there is now no shortage of advanced healthcare technology companies marketing their latest products…
By Ray Hidalgo The potential buyers of health care products are among the more digitally savvy customers to test the waters of the consumer marketplace. To that end, if a health care vendor – especially a smaller vendor – means…