Health care products and services are high-consideration purchases in the business-to-business space. Health care services for the consumer are typically not high consideration (if you’ve broken your arm, you’ll be looking for the nearest urgent care clinic right away!) The…
If there is one buzz out there in the social media marketing community this year it’s about live video. We’ve all been using video in marketing for decades – every commercial or infomercial is just one example of how business…
One thing any inbound marketer will tell you is to write blogs on a variety of topics related to your business, and also, write often. This second part (writing often) is surprisingly what most businesses cite as their biggest problem…
Blogging helps get visitors to your website. Boom. Now if that is not important enough of a reason for a company to begin posting blogs then we don’t know what is. But in all seriousness, the goal of any business is to…
How to capture new customers for your retail e-commerce business using content development, lead capture tools, Facebook, Instagram, Pinterest and Twitter to generate 30 new leads a week for your retail e-commerce store. Lead generation tools, plus social media marketing…
How to keep these web credentials safe and secure! Many clients find themselves in a sticky situation when they begin to update their web site. All of the things they thought they owned – such as their company URL, web…
Imagine that you’re in a 5-star hotel in a major international city. You swoop in the door, take a seat at the lobby bar, order up a cappucino, whip out your favorite Caran D’ache pen and a Moleskine journal. Just…
Facebook has grown into the largest online community in the world, in part, because it has fostered the ability for people to have private discussions within a larger online space. No other social media platform has the privacy controls Facebook…
Content is cheap. Data is Cheap. Storytelling and Strategy are the big winners –Scott Monty, SEO Consultant to Fortune 500 Companies If content is cheap and storytelling is the big winner, how do we, as marketers, tell stories, instead of…