Lead generation is arguably one of the most important, and frustrating, components of an e-commerce business. You know the target audience is there, but how do you reach them? Where are they looking for your product or service? And how do…
WordPress is one of the most accessible web site development platforms out there. And it has some impressive credentials – it powers more than 25% of the sites on the internet. That’s truly amazing! Even software development companies use WordPress…
SEO is an integral strategy for a successful website, and by following certain guidelines when optimizing your web pages for search, you can make your web page more easily findable to those who are looking for solutions your business offers. Although…
Search Engine Optimization. It’s the daunting three words you see splashed across every blog post promising to drive more traffic to your page and magically create a larger, more organic consumer base. While the potential to reach more people and consequently…
Over the last decade, social media sites like Facebook, Twitter, Snapchat, and Instagram have been one of the fastest growing forms of media and communication in the new digital era. For businesses, using social media for lead generation has become…
The other day, during a blogging boot camp session with a client, we were working with some top web tools for small e-commerce businesses when first her phone, and then my phone both erupted with ‘cha-ching!’ noises. After the third ‘cha-ching!’ we…
Designing Your Life (Bill Burnett and Dave Evans) is focused on applying design thinking to build a well-lived, joyful life. Since so much of our work life is a part of our whole life, it makes sense to apply this to our entrepreneurial…
How do successful associations convert visitors to prospective members to members? A good follow-up e-mail is key for converting a prospective member to a paying member. Once you’ve gotten your prospective member to opt in / sign up on your…
What’s preventing small businesses from getting social media marketing done (right)? Entrepreneurs are tight on time and are usually in the practice of whatever their business is, not marketing. They know social media marketing is an important tool in their…