Imagine that you’re in a 5-star hotel in a major international city. You swoop in the door, take a seat at the lobby bar, order up a cappucino, whip out your favorite Caran D’ache pen and a Moleskine journal. Just then, from across the room, you see him, the hottest actor of the year. He’s making his way toward you and just as he leans in to slide out a chair opposite, he flashes a smile that lights up the lobby…
Facebook has grown into the largest online community in the world, in part, because it has fostered the ability for people to have private discussions within a larger online space. No other social media platform has the privacy controls Facebook has. And it’s propelling growth of the network, even among returning Generation Z who had been flocking to other social tools. Facebook is, for many businesses, a conundrum. Customers are there, but Facebook rarely shows brand posts to them any…
Content is cheap. Data is Cheap. Storytelling and Strategy are the big winners –Scott Monty, SEO Consultant to Fortune 500 Companies If content is cheap and storytelling is the big winner, how do we, as marketers, tell stories, instead of just producing mere content? We all learn the art of storytelling as children. Today’s blog post, on Take Your Child to Work Day, is authored by 9-year old Eyrin Siegle The process of story writing First you need to think…
By Ray Hidalgo When it comes to using graphic design, a lot of conventional marketers fall short on artistic ability. “How do I create an infographic?” they may ask. Thankfully, the internet has plenty of user-friendly software that is readily available to any user regardless of their skill level or budget. In lieu of an era that is increasingly championing visual web content, taking advantage of the following programs will prove essential for any digital marketers looking to make a…
We get this question more often than almost any other: How do I boost my search engine rankings for my specific keywords search terms? Or: why is this particular keyword search string on page 10 of Google search? The simple answer is you’ll be found for the things you write and publish regularly. And whether you’re in the medical products field, such as software or hardware for medical applications, or you’re a dog trainer with a unique approach to handling wily…
Pin it! In the social marketing world, a new player (just a little over two years old, and just opened up from invitation only) is making waves. Using these new tools, your online retailing business can get a boost from showcasing products. Pinterest has a higher click-through-to-buy ratio than Facebook (in part because of how it’s designed as a network.) Pinterest is a pinboard, an electronic version of a bulletin board for photos. The beauty of Pinterest lies not just…
Social media engagement, defined as how many people like, share and comment on social media posts, is a metric that we’ve accepted as a gold standard in marketing. But what if we could start to see the power of social in terms of the numbers of leads, contacts and customers social brings in by channel, and even by post? It’s that kind of social media ROI that we need to begin demanding as marketers. For many clients just getting started,…
Social media continues to evolve, new players are emerging and we see many of our entrepreneurs still not sure how to maximize their return on (time) investment for their businesses. In this edition of Marketing At Work, we will explore a little deeper what goes into a strategy, share some resources from around the web, and we’ll close with a special offer for those of you still on the social fence. What is a social media strategy and why do…
Social media agencies – typically an ad agency or digital marketing agency with social media certified staff – are a new breed of agency that is focusing in on all aspects of social media marketing. Beyond Twitter and Facebook, social media encompasses all of the social aspects of content marketing, including blogging, e-mail, vlogging (video blogging), Pinterest. Tumblr, as well as our traditional social networks of twitter, facebook and linkedIN. Your social media agency should, as part of development or augmentation…
