FACEBOOK’S NEW ALGORITHM CHANGE REWARDS GREAT CONTENT
Starting January 1st, 2015 , Facebook’s algorithm – which determines what posts get shown to users – will be rewarding less promotional,…
HOW TO WRITE A BETTER MARKETING EMAIL
Email marketing is still one of the most viable and successful business tools out there. Whether business to consumer or…
MEASURING MARKETING EFFECTIVENESS IN 3 SECONDS
How to evaluate a landing page, ad or billboard in 3 seconds or less! The effectiveness of your marketing communications…
WEB SITE DEVELOPMENT STRATEGY: PLANNING A WEB SITE REDESIGN
Old > New In this four-part series Web Site Development Strategy, we are going to focus on four key areas:…
MEASURING MARKETING EFFECTIVENESS – NO MORE FUZZY MATH
Measuring marketing effectiveness has always been somewhat of a fuzzy math problem. I hate fuzzy math. As a fairly analytical…
OPTIMIZING YOUR WEB SITE FOR SEARCH ENGINES – AND HUMANS
Optimizing your web site for search engines is a smart idea that most business owners have at least heard about.…
INBOUND MARKETING FOR LANSING BUSINESSES {DEFINITION}
Many clients are asking us what is inbound marketing thing we keep talking about? Just google inbound marketing, and after…
7 SIGNS YOUR MARKETING PLAN IS OUT OF DATE
How do you tell if your marketing strategy or tactical plan is out of date? 1. You don’t have a plan. The…
HOW TO MANAGE SOCIAL MEDIA MARKETING USING SOCIAL MEDIA AGENCIES
Today’s business challenge: how to manage social media marketing and working with social media agencies. For years, industry pros have been…
