COMPOSING A GOOD FOLLOWUP E-MAIL FOR A MEMBERSHIP CAMPAIGN FOR ASSOCIATIONS
How do successful associations convert visitors to prospective members to members? A good follow-up e-mail is key for converting a…
THREE BIG PROBLEMS PREVENTING SMALL BUSINESS OWNERS FROM GETTING THEIR SOCIAL MEDIA MARKETING DONE AND WHAT THEY CAN DO ABOUT IT
What’s preventing small businesses from getting social media marketing done (right)? Entrepreneurs are tight on time and are usually in…
HOW TO TAKE PHOTOS FOR WEB SITES AND SOCIAL MEDIA MARKETING SITES
Taking photos for your new or upgraded web site or social media marketing sites is one of the most common…
WHAT GOES INTO A SOCIAL MEDIA STRATEGY?
You’ve been charged with (or determined on your own) to manage your organization’s social media strategy. Seems simple right? Set…
HOW TO UPGRADE YOUR WORDPRESS WEB SITE TO A NEW THEME
Let’s explore how to evaluate and change a WordPress theme If you have worked with WordPress even a little, you…
WHY YOUR E-MAIL LIST IS STILL ONE OF YOUR TOP MARKETING ASSETS (AND HOW TO GROW IT)
Online retailing has seen big changes in the last 10 years. First came social media, then mobile commerce. But before…
USING THE FREE TRELLO APP TO PLAN YOUR DIGITAL MARKETING CALENDAR
Trello is especially suited for managing digital marketing calendars because of this card flexibility. Trello’s based in Kanban style of…
INBOUND MARKETING FOR ASSOCIATIONS
A quick overview of how to get more association members and boost conference attendance using inbound marketing. Inbound marketing is the…
GREAT CUSTOMER INTERVIEW QUESTIONS
Two great opening questions to really connect with your B2B customers The persona interview – interviewing an existing customer to create a…
