WordPress is an easy to use web site platform called a content management system or CMS. WordPress has evolved from a blogging platform to become a sophisticated system for managing web sites, complete with a library of thousands of third-party…
Learn how to create a custom SquareSpace product page – it’s easy! SquareSpace is an easy-to-use web site platform that has integrated commerce and a unique interface for editing. SquareSpace does offer a basic product grid with it’s interface, but…
Live video for small business owners is key for developing a personal relationship with your customers. Live video, on Facebook, Instagram or Twitter, offers you the chance to speak nearly real-time with your customers through their comments and likes, but…
How Video Blogs Increase Traffic For E-Commerce Video is one of the most effective, yet underutilized tools to increase traffic for e-commerce businesses. There are a lot of different ways to incorporate video into your marketing strategy, and it makes…
Planning live social media events at a trade show, conference or workshop: Planning out a weekly social media calendar is a fairly easy task (blog link to social calendar/landing page) that involves crafting messages and scheduling them on your social…
Tailor your content to the wants and needs of the people who are viewing it; as you learn more about your leads, you will be able to better personalize your content and messages to match their specific wants. Find the…
Do you know how to select the best Keywords for your business website? Keywords are the words typed into search engines. They are the topics that searchers are trying to learn more about. In order to attract those customers, you…
While social media only accounts for a minor percentage of total retail sales, it has a major influence on customer’s buying and shopping behavior. Online retailers have a big advantage when using social media to market because consumers are now…
Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020,…